Avid Air Redefining Elevated Travel

Client: Avid Air Luxury Charters
Industry: Private Air, Yacht & Custom Adventure Travel
Scope: Brand Identity, Website Design, Marketing Collateral, Digital Strategy
Role: Lead Designer / Creative Director

Overview

Avid Air Luxury Charters curates high-end private jet experiences, luxury yacht charters, and custom adventures for clients who expect nothing less than extraordinary. When the company approached us, their service was impeccable — but their brand and digital presence didn’t yet reflect the level of sophistication and trust their clientele demanded.

Our mission:
To craft a brand and digital experience that captured the feeling of freedom, exclusivity, and refined adventure that Avid Air delivers, while streamlining the process of discovering and booking bespoke journeys.

Discovery & Strategy

We began with a series of in-depth interviews and client workshops to understand the emotional core of Avid Air’s business. We learned that travelers sought more than just luxury — they craved ease, privacy, and a sense of limitless possibility.

From this insight, we built three strategic foundations for the brand:

1. Effortless Elegance – luxury should feel natural, never forced.
2. Emotion in Motion – focus on the freedom and emotion of the journey itself.
3. Seamless Experience – every touchpoint, digital or physical, should exude precision and calm.

Brand Identity

The new Avid Air identity system is timeless and restrained, designed to signal confidence without excess.

• Logo: A refined monogram inspired by the movement of wings and horizon lines.
• Color Palette: Deep jet black, brushed gold, and ivory white — embodying sophistication and air-to-sea versatility.
• Typography: A custom blend of modern serif and geometric sans-serif, balancing prestige with clarity.
• Imagery: Cinematic photography focused on atmosphere, scale, and intimate luxury moments.

Website Design

Goals

• Showcase air, sea, and adventure offerings within one cohesive ecosystem.
• Communicate trust and exclusivity through an elegant, intuitive interface.
• Streamline the inquiry process for high-value clients and brokers.

Approach

We designed a modular, responsive site experience that invites visitors to explore — each page crafted like an unfolding journey.

Key Features:

• Immersive full-screen hero video with cinematic travel visuals.
• Interactive destination map highlighting aircraft and voyage types.
• Integrated private client portal for managing upcoming charters.
• Elegant booking inquiry form designed for minimal friction.
• Optimized for high-performance loading across international markets.

Marketing & Campaign Launch

To extend the brand beyond the website, we developed a visual and messaging system for both print and digital channels.

• Email Campaigns: Seasonal promotions and curated experiences under the theme “Your Horizon Awaits.”
• Social Media Templates: Designed for aspirational storytelling — featuring destinations, aircraft interiors, and lifestyle imagery.
• Print Collateral: Custom brochure set with soft-touch finishes and metallic foil detailing.
• Paid Media Campaign: Targeted digital ads emphasizing privacy, personalization, and effortless luxury.

Results

In the first 90 days post-launch:

• +160% increase in qualified charter inquiries.
• Average session duration up 72%.
• Bounce rate reduced by 40%.
• Direct client feedback included:
  “It finally looks and feels like the level of service we deliver.”

Reflection

Designing for Avid Air Luxury Charters was a study in restraint — proving that true luxury lies in clarity, confidence, and the details you don’t overstate. By aligning design, UX, and storytelling, we transformed their brand from operational excellence to emotional resonance.

Ongoing Collaboration

Our partnership continues with the expansion of Avid Air’s digital concierge platform and film-based storytelling initiatives to bring their destinations to life in motion.

Deliverables:

• Brand Identity & Guidelines
• Website Design & UX Architecture
• Marketing Collateral (Digital & Print)
• Social Media Design System
• Email Campaign Templates
• Photography & Video Direction