One Corporate Wellness Redefining Health Fairs

Client: One Corporate Wellness
Industry: Corporate Health & Employee Wellbeing
Scope: Brand Strategy, Creative Direction, Campaign Development, Event Marketing, Partnership Growth
Role: Lead Designer / Creative Director

Overview

One Corporate Wellness (OCW) is a leading provider of workplace health experiences — bridging employee engagement, preventive care, and lifestyle wellness through interactive events, health fairs, and corporate activations.

Their mission extends beyond traditional wellness programming. OCW transforms corporate environments into thriving, health-conscious communities where employees feel valued, energized, and supported.

When One Corporate Wellness partnered with 1824 Media, the goal was to refine their brand identity, clarify positioning in the B2B landscape, and develop a scalable marketing system that reflected the sophistication of their client portfolio — from AT&T and Hilton to Senior Aerospace and Revolve.

The vision was clear: create a brand that communicates trust, energy, and care — with the precision of a corporate partner and the warmth of a human touch.

Our mission:
To craft a brand and digital experience that captured the feeling of freedom, exclusivity, and refined adventure that Avid Air delivers, while streamlining the process of discovering and booking bespoke journeys.

Discovery & Strategy

Through interviews with leadership, HR professionals, and vendor partners, three pillars emerged that shaped the strategic foundation:

1. Connection Over Compliance — wellness should feel engaging, not obligatory.

2. Experience as Education — every activation should teach employees something about their health or habits.

3. Partnership, Not Service — position OCW as an extension of HR strategy, not just an event vendor.

These insights informed our creative direction — balancing professionalism with approachability and positioning OCW as a trusted partner in employee wellbeing.

Brand Identity

The refreshed brand system was built around three key principles: clarity, confidence, and compassion.

• Logo: A geometric mark inspired by human connection — overlapping circles symbolizing unity, balance, and holistic health.

• Color Palette: Soothing blues and soft neutrals that convey vitality and trust.

• Typography: A modern sans-serif pairing — bold yet clean, designed to speak fluently across both healthcare and corporate audiences.

• Visual System: Organic gradient waves and subtle motion graphics reflecting flow, energy, and renewal.

The result: a cohesive identity that feels corporate yet human — professional enough for a Fortune 500 boardroom, and welcoming enough for a community health fair.

Campaign Development

We designed multi-channel campaigns to communicate the value of corporate wellness through storytelling, not statistics.

Campaign Themes

• “Engineering Wellness” – A partnership with Senior Aerospace that showcased how innovation and wellbeing can coexist.

• “Wellness in Motion” – A visual series capturing real employee engagement across fitness, nutrition, and mindfulness activations.

• “Your People. Your Power.” – A B2B awareness campaign emphasizing ROI through retention, morale, and productivity.

Each campaign was designed for scalability — adaptable for LinkedIn ads, event collateral, email marketing, and digital storytelling.

Event Marketing & Experience Design

OCW’s events are immersive experiences designed to reconnect employees with their health and their teams.

We helped develop a modular event framework that allowed for consistency across clients, while maintaining room for customization.

Key Features:

• Interactive health fair zones (Vision, Nutrition, Fitness, Mindfulness, Financial Wellness)

• Branded passport and raffle engagement systems

• Vendor partner coordination, signage design, and branded touchpoints

• Post-event analytics dashboards for HR reporting

Each activation became a living expression of OCW’s values — measurable in both impact and sentiment.

Partnership Growth

To expand reach, we built a strategic communications framework targeting HR leaders, benefit brokers, and corporate decision-makers.

Deliverables included:

• Partnership decks and digital brochures

• Automated intake and proposal system

• Case study library featuring leading partners

• Email campaigns tailored for decision cycles and renewals

The messaging focused on ease, expertise, and empathy — positioning OCW as a long-term partner in employee engagement and retention.

Results

Since the rebrand and campaign rollout:

• 38% increase in B2B inquiries within six months

• Over 12 new enterprise accounts onboarded (including Senior Aerospace, Revolve, and RUSD)

• 94% client retention rate across annual renewals

• Significant vendor engagement growth and event satisfaction scores

Reflection

One Corporate Wellness exemplifies how design, strategy, and empathy can shape workplace culture. By humanizing the corporate wellness space, we helped OCW bridge the gap between employee engagement and organizational health, turning wellness from a checkbox into an experience.

Ongoing Collaboration

Deliverables

• Brand Identity & Style Guidelines

• Campaign Strategy & Design

• Event Experience Framework

• Website Copy & Layout Strategy

• Sales & Partnership Collateral

• Vendor & HR Engagement Tools

• Ongoing Content Direction